Last updated: June 19, 2020

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Our eyes are one of the face’s most important features. You can communicate so much with just a look. The eyes are a universal language that let us communicate with anyone. This is why cosmetics focus so much on the eyes.

There are many products to enhance and highlight our eyes. Eye shadow, eyelash extensions and even coloured contact lenses. Among these, mascara is undoubtedly the most popular. It is capable of transforming our eyes completely with the touch of a brush. Do you want to know more? Keep reading!

Key Facts

  • Mascara is a type of cosmetic which gives your eyelashes volume, body and definition.
  • Mascara, as well as aesthetic benefits, can also treat and nourish our eyelashes. There are various types of mascara with specific properties and characteristics.
  • Mascara is simply and quickly applied, with instant results.
  • Although it is a very safe product overall, in specific cases it can cause adverse side effects.

Ranking: The best mascaras on the Australian market

In this section, you will find a compilation of the 5 best mascaras available on the market. In addition, we have included an explanation of each so you can compare their features and benefits. This will help you choose the best product for you.

No. 1: Maybelline Volum’ Express The Colossal Big Shot

This mascara comes from Maybelline, one of the best-known and most popular cosmetic brands in Australia. They advertise their Colossal Big Shot mascara as “bigger, badder, bolder”. It comes with a special brush with unique, wavy bristles designed to cradle lashes.

The mascara contains collagen to give even more volume, meaning you will have well-defined, voluminous lashes in just one coat of mascara. The custom bristles let you zoom right in on the root of the lashes in order to capture the maximum amount of volume.

No. 2: Rimmel London Extra Super Lash

Rimmel London is another well-recognised brand, so you can be assured of buying a high-quality product when purchasing a Rimmel mascara. Their Extra Super Lash is designed for optimum lash separation without clumping or sticking. Their unique “lift and build” brush lets you control the volume of your lashes.

This mascara’s careful formula means it is suitable for sensitive eyes and contact lens wearers, meaning that these individuals, who may often be cautious of wearing mascara, can now enjoy bold, beautiful lashes.

No. 3: Covergirl Clump Crusher Extensions LashBlast

This mascara from the extremely well-known and popular brand Covergirl promises 200% more volume as well as more length. Their Clump Crusher Extensions LashBlast mascara is designed for not only more length and volume, but also no clumping, giving you impeccable, smooth and bold lashes.

This model has a unique fibre stretch formula for double the volume of your lashes while also lengthening them. This will give you a dramatic and dynamic look with intense eyes, perfect for special occasions and events. The special Clump Crusher brush sweeps away clumps while building volume at the same time.

No. 4: L’Oreal Paris Makeup Voluminous Original Volume Building Mascara

As the name suggests, the Voluminous Volume Building Mascara is designed to give your lashes extra volume! In fact, it can make your eyelashes up to 5 times thicker than their natural thickness. The exclusive maximising formula not only thickens but also lengthen lashes.

This mascara comes from one of the world’s most famous and high-quality brands, L’Oreal Paris, so you can be assured it is good quality and thus unlikely to cause problems or irritations in the eye. It also uses a unique Volume Maximizing Brush to capture and thicken each lash individually.

No. 5: It’s So BIG Volumizing Mascara

This best-selling mascara from Elizabeth Mott has a unique formula to volumize, lengthen and also curl your lashes without smudging. It is long lasting, giving volume all day. Being water soluble it can easily be removed with water or makeup remover.

It comes with a special hourglass brush which defines, lifts and separatesRTP lashes for maximum volume. Elizabeth Mott is also a cruelty-free brand, registered with the animal rights organisation Peta, so you can be assured that the product has not been tested on animals.

Shopping Guide: Everything you should know about mascara

It is important that before buying any mascara, you know the most important things about this product. In this section, we will discuss the most relevant features of mascara so that you can be well-informed. We’ll also answer the most frequent questions about this product.

Mascara is easy to apply. 
(Source: Puhha: 71353636/

What is mascara exactly?

Mascara is a beauty product intended to be applied to your eyelashes in order to highlight and enhance them. This effect is achieved by darkening the natural colour of the lashes, as well as thickening and defining them. This will help to take your look to the next level.

The first mascara dates back to the 19th century, and was made by Eugène Rimmel. At that time, it was a mixture of black soap, wax and carbon oxide, which was a highly irritating concoction. It was applied with the hands or with a wet brush.

The product has evolved to become the mascara we know today.

Why is using mascara recommended?

Have you ever wondered why we use mascara? In truth, the benefits of this product go far beyond what we imagine. Of course, this cosmetic has obvious aesthetic benefits. When using mascara, the eyelashes acquire greater volume, length, thickness and a darker tone. All this translates into an intense, stunning look.

You can also find mascara in unusual colours. For example, blue, red or green. This is a fun way to get a unique look. Beyond these aesthetic benefits, however, mascara can also have health benefits. It protects them against external agents and has been shown to encourage eyelash growth.

What properties does a good mascara have?

Nowadays, you are spoilt for choice when it comes to mascara. They are available in any cosmetics section of a department store, chemist and even supermarkets. But not all mascaras are created equally. Therefore, what should we expect from a good mascara? Here are the most important aspects.

For starters, a good mascara should be completely innocuous. That is, it should not cause any damage to our eyes or our skin. Additionally, it is important that it is easy to apply, without clumping. It has to be durable and resistant, and last throughout the day without smudging or cracking.

Mascara offers the eyes protection against foreign bodies.
(Source: Lukyanov: 3200194/

As for aesthetics, good mascara gives volume and lengthens the lashes without weighing them down. They should be defined and separated while staying curved and flexible. A quality mascara should dry in the right amount of time, neither instantly nor taking too long. All these characteristics are what define a quality mascara.

What is mascara made of?

Each mascara is made with specific ingredients. However, there is a general composition for all mascaras. The main ingredients are water, waxes, oils, polymers, treating agents, substances with specific functions, and pigments. Each one of them has a specific role to play in the mascara’s performance.

Waxes, for example, make the mascara waterproof and protect the lashes. The oils and silicones make the mascara easier to use and apply. The polymers help the product stick to the eyelashes, while the pigments provide colour. The following table includes the main components of the mascara along with the functions of each.

Component Properties Examples
Water Its proportion varies depending on the type of mascara. It is the main component in water-based mascaras and a small percentage only in water-resistant ones.
Waxes Waterproofing, protection, density. Combined, they provide flexibility and adhesion. Carnauba, candelilla, rice, jojoba, bees and ozokerite.
Oils and silicones Protection against humidity, brightness, accelerate drying, facilitates application. Paraffin, palm oil, cottonseed. Derivatives of dimethicone, Cyclomethicone, dimethiconol.
Polymers and resins They aid with adherence, enhance the curvature of the eyelashes and assist with their maintenance. Hydroxyethylcellulose, acacia gum, polyvinyl alcohol, quaternary polymers, vinyl acrylic acid derivatives, vinyl pyrrolidone derivatives.
Ingredients with specific actions Variable: provide volume, lengthen the eyelashes Multiple.
Pigments They give the mascara its colour. Iron oxides, pearlescent pigments.
Perfume They provide a pleasant fragrance. Multiple.
Auxiliary substances They make the product last longer, as well as preventing damage to the eyes or skin. Preservatives, antioxidants, pH regulators.

Likewise, there are also different treatment agents. Here are the most important ones:

  • Keratin: protects, hydrates and strengthens the eyelashes.
  • Panthenol: adds volume to the eyelashes.
  • Amino acids: hydrates and strengthens the lashes.
  • Mucopolysaccharides: hydrates and strengthens the lashes.
  • Vegetable sugars: brings extra hydration
  • Ceramide R: regenerates and restructures the lashes.

What types of mascaras are there?

The mascara industry has experienced great expansion in recent years. We have seen many new types of mascara released with specific properties and purposes. Basic mascara is soluble in water and confers the general effects as previously mentioned. That is, it darkens, lengthens and gives volume to eyelashes.

One popular variation is waterproof mascara, which is a very useful benefit. Other versions you can find include coloured mascara, which paints the lashes in bright and bold colours. Below you’ll find a table with the most important types of mascara available on the market today.

Type Properties
Basic Gives volume to the eyelashes, darkens them and defines them. Soluble in water.
Waterproof Insoluble in water, it remains intact with moisture (sweat, tears, water). More difficult to remove.
Lash extension Has a specific applicator to provide more length to the eyelashes.
Volume effect It consists of an applicator designed to achieve a greater volume of the eyelashes.
Coloured Mascara in various colours. They give a casual and fun look.
Lash separator It incorporates a special applicator that avoids caking of the eyelashes. Promotes more separation between them.
With humectants They provide nutrition and hydration to the eyelashes.
Curlers They provide a more curved or curly shape to the eyelashes for greater empowerment of the look.

How do you correctly apply mascara?

Applying mascara is relatively simple and intuitive. However, it is important to perform the entire process correctly to achieve optimal results. Below we detail how mascara should be applied, step by step. First, we open the mascara, take out the brush and remove any excess product.

The first step will be to apply the product to the upper lashes. Start by placing the brush at the base of the eyelashes and move it slightly from side to side. Thus the base will be well coated. Slowly work the brush towards the tips of the eyelashes with a zigzag movement. Repeat to apply a second layer of the product.

Mascara gives your look richness and depth.
(Source: Samborskyi: 91651626/

To apply the lower lashes, use only the tip of the applicator brush. If get any mascara on your eyelids, remove the product using a cotton bud or cotton wool. If clumping occurs, you can remove lumps with a clean mascara brush. Following these easy tips, your lashes will look stunning in a matter of minutes.

How often should I wear mascara?

Some people feel “scared” of using mascara more than necessary. Probably, this is due to myths that mascara can break or damage eyelashes, or cause them to fall out. However, now we know that mascara actually treats and protects lashes. Therefore there is no need to be afraid to use your mascara.

There is no set limit on the use of mascara. It is an almost harmless product with benefits for our eyelashes. Thus, it can be used daily without any problem.

If necessary, mascara can be applied several times a day. Of course, it’s a good idea to remove the makeup from your eyes later.

What are the adverse effects of wearing mascara?

Mascara is a safe and innocuous beauty product, which is tested dermatologically and ophthalmologically. However, as with most cosmetics, it can produce unwanted reactions. In the case of mascara, they are mostly due to the delicate application area of ​​the product: the eyes. The eyes are especially sensitive organs.

Mascaras can have impacts on the ocular surface and on the eyelids. These include irritations and allergies. They occur more frequently in people with dry eyes, eyelid conditions, sensitive skin, and contact lens wearers. These kinds of problems can be avoided by buying good quality products.

Mascara is an essential part of any makeup collection. 
(Source: Bertolli: 42252386/

It is also important to check the expiration date of the product. Experts advise not to use mascara for more than 3 months. Additionally, it is not recommended to share cosmetics used in the eye area with others under any circumstances. Finally, it is preferable to choose well-recognised brands to avoid any unpleasant surprises.

What are the advantages and disadvantages of mascara?

As with the vast majority of beauty products, mascara has its advantages and disadvantages. It is a very useful product, widely used and with great cosmetic results. However, it is important to consider individual risks. The following table compares the pros and cons of using mascara.

  • More voluminous lashes
  • Longer eyelashes
  • Darker or coloured eyelashes
  • Hydration and nutrition of the eyelashes
  • Possible irritations, infections and allergies

Shopping Criteria

When purchasing a mascara, it is important that you consider some important points. Next, we have included the most relevant factors that you should consider before buying this cosmetic. This will help you to make the right decision and choose the product that best suits your needs. These aspects are:

Eyelash type

It seems logical that, when choosing a cosmetic for your eyelashes, you should take their characteristics into account. Your eyelashes may be longer or shorter in length, be more or less thick, smooth or curled. It is important to choose the mascara that makes the most of our eyelashes according to their features. Here are some examples.

In case of long and thin eyelashes, it will be beneficial to use a mascara with a volumizing effect. If they are rather short, it is recommended to opt for a mascara that lengthens and defines the lashes. With this, they will appear longer and with more body.

If your lashes are straight, choose a mascara with curling potential.

Skin type

This is an aspect that is often overlooked when choosing a mascara. However, it is an important one. We must not forget that our eyelashes are surrounded by skin, whose characteristics can have an impact on the product. For example, oily skin tends to produce more sebum and sweat than dry or normal skin.

For this reason, it is recommended to use water-resistant mascara if you have oily skin. With this, smudging and other imperfections are avoided. For those with normal or dry skin, any type of mascara can be used. People with sensitive skin should avoid products containing irritating ingredients, such as perfumes or similar.

Mascara defines and enhances your eyelashes.
(Source: Borodin: 24948945/

Desired results

Before choosing a mascara, you have to assess what results you are looking for. Depending on these criteria, one product will be more appropriate than another. If you want lashes with maximum volume, go for a mascara with volumising effects. If you’re looking for length, find one that lengthens lashes.

The same criteria can be applied for each effect that you wish to obtain. If you are looking for something to wear to an important or lengthy even, opt for a waterproof mascara. It is more resistant and longer lasting than other products. For day to day wear, choose a mascara in a subtle shade with your desired effects in terms of length or volume.

In the case of casual events, you may choose a coloured mascara. These are fun and different. In short, it is really about choosing the product that best suits your preferences and your needs. On the market, you will find a wide range of mascaras, among which you should be able to find the perfect one for you.


The components found in any given mascara are also an essential aspect to consider. They will affect both the properties of the product and possible impacts on our health. Some mascaras contain ingredients with specific properties that give the product a particular use or function.

These include substances with volumising effect and those that lengthen the lashes. Look for a product with the appropriate ingredients to achieve your desired results. On the other hand, it is important to ensure that the mascara does not contain potentially harmful ingredients, especially if you suffer from allergies or a skin condition.


Finally, as with any cosmetic, it is essential to assess its quality. The eyes, as previously mentioned, are especially sensitive organs. They are vulnerable to irritations and infections of variable severity, both in the eye and the eyelids. The best way to prevent this from happening is to choose a quality mascara.

How do you make sure you buy a quality product? Some options are to check that the product has been tested dermatologically and ophthalmologically. It is also important to review its list of ingredients. Another alternative is to choose a reliable brand. Finally, we can seek the opinion and advice of experts or specialists in the industry.


In short, mascara is an easy, quick and effective resource to strengthen and enhance your look. Its advantages are not only aesthetic but it also treats and nourishes lashes. There are many types of mascara that meet a variety of needs. Additionally, it is a safe and affordable beauty product.

Do you want to give your look strength and personality? Do you want your eyes to stand out in a natural but captivating way? Bring life to your eyes with stunning lashes. Give them volume, body and length with a touch of a magic wand: your mascara. You will see how small details make all the difference. Are you game to try it?

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(Source of the featured image: Marctran: 82915634/

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